7 Reasons Why Video Is Important To Your Agency
In today's world, video has become a crucial part of most marketing strategies. In fact, according to Demand Metric, 83% of marketers say that video is one of the most important parts of their marketing strategy.
Video is no longer just a trend or fad. It's an important part of your business that you need to be using if you want to stay relevant in the digital world and maintain a connection to your customers.
There are many reasons why video is so valuable for agencies, but I've compiled 7 of the most important ones below!
1. Video boosts organic traffic
Why is video so effective? There are a few reasons. First, videos are both engaging and informative. They help you develop trust with customers and show your personality. So, not only will people like them, they'll be more likely to watch through to the end.
Second, videos are great at targeting keywords that haven’t been as successful in the past; posts with video generate more organic views than those without.
When you use video in SEO or social media marketing, not only does it boost organic traffic, but the percentage of people that end up clicking to watch your video increases significantly.
2. Video builds trust and credibility
As a digital marketing agency owner, you probably know that video is a powerful marketing tool. In fact, research shows that including video on your website can greatly increase conversion rates. But what you may not know is that video can also help build trust and credibility with potential clients.
People are more likely to take action when they feel like you're an authority on the subject, that you care about them, and that they can trust what you have to offer. Video is a great way for potential customers or clients to get access to your knowledge and expertise!
The power of video is undeniable. More people are watching videos online than ever before and this trend isn't going away anytime soon! Video provides an opportunity to build trust with nearly anyone, whether it be prospective customers, current clients, or your social media followers--the list goes on really indefinitely because there's nothing like seeing (and feeling!) something firsthand.
3. Video is easy to share and go viral
Sharing a video on Facebook, Twitter or even LinkedIn takes just one click of a button. This means that you can reach thousands of your followers in seconds with the right viral content. It is these viral videos that attract more traffic to your website.
When you create an attention-grabbing video, it is easy to share and can go viral in a short period of time. This is why it is important to invest in quality video production. By having an engaging and well-produced video, you will be able to increase viewership and generate more leads.
4. Video increases lead generation
In the long run, you'll be more likely to use video content for marketing purposes if you write about what makes your business unique. If you offer useful information and demonstrate your company's distinctiveness with videos, you'll see an increase in leads.
So how can you start using video to increase lead generation? The first step is creating informative and interesting videos that showcase your company's unique selling points. Once you have some high-quality videos ready, make sure they're prominently featured on your website and share them on social media. You can also link to videos in emails and send them to potential customers.
5. Video can help retain your customers
Using video not only helps you convert new customers, but it also helps keep existing clients happy and makes it easier for them to learn about new updates on any of the services you offer.
By providing training videos on how to use your products or video testimonials from satisfied users, the use of videos are guaranteed to make them feel valued- which means a lot when they're making such an important decision as choosing to stay with your company to help them with their future needs!
6. Video increases sales
Marketers are using more and more videos to increase sales, as people want a face-to-face experience with their products or services nowadays instead of just clicking “buy." It's not only because they help build trust between company and customer but also give you an opportunity for increased authority if done correctly (and we know how important this can be).
Use this opportunity to increase your sales by using compelling content with dynamic engagement tools such as Facebook Live Streams, YouTube, or TikTok!
Videos also help eliminate any hesitation potential customers may have about buying from you by increasing trustworthiness in a way that only good video can provide!
7. Video is engaging and helps build relationships
As we've mentioned before, video is a great way to show clients and customers that you care and that you're an authority on your subject. However, it's also a fantastic way for them to connect with you on an emotional level!
People can tell when you put your heart and soul into a piece of content, and that makes them feel more connected to you.
There you have it!
It's no secret that video marketing is a powerful tool. Marketers have figured out how to use it in their advertising, and now companies worldwide are switching from traditional methods like print or television commercials to online videos as the preferred way of reaching customers with their brand messages.
As we've seen, there are many reasons why video is such an important part of any digital strategy. Not only does it increase conversions and sales, but it also helps you build trust with potential clients and customers!
If you haven't been using video in your strategy, isn’t it time to start!
And don't forget that we can help your agency grow with our awesome tech tools.